DIPLOMA IN DIGITAL MARKETING (1 YEAR)

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DIPLOMA IN DIGITAL MARKETING (1 YEAR)

Diploma in Digital Marketing (1 Year )

 1: Introduction to Digital Marketing

  • Evolution and Importance of Digital Marketing
  • Difference between Traditional and Digital Marketing
  • Key Concepts: Traffic, Leads, Conversions, ROI
  • Digital Marketing Channels Overview

 2: Website Planning and Creation

  • Basics of Domains, Hosting, CMS
  • WordPress Website Setup
  • Themes, Plugins, and Optimization
  • Creating SEO-Friendly Content Pages

 3: Search Engine Optimization (SEO)

  • On-Page and Off-Page SEO
  • Keyword Research Tools (Google Keyword Planner, Ubersuggest)
  • Meta Tags, Alt Text, URL Optimization
  • Backlinks and Link Building Strategies
  • Google Search Console & SEO Audit Tools

 4: Search Engine Marketing (SEM) / Google Ads

  • Introduction to Paid Advertising
  • Google Ads: Search, Display, Shopping, and Video
  • Bidding, Budgeting, and Targeting
  • Ad Copy Creation and Extensions
  • Campaign Optimization & Conversion Tracking

 5: Social Media Marketing (SMM)

  • Platforms: Facebook, Instagram, Twitter (X), LinkedIn
  • Creating Pages and Profiles
  • Paid Campaigns on Meta Ads Manager
  • Audience Targeting and Engagement Tactics
  • Insights, Analytics, and Retargeting

 6: Email Marketing

  • Building and Segmenting Email Lists
  • Designing Emails with Tools (e.g., Mailchimp)
  • Writing Effective Subject Lines and CTAs
  • Open Rates, CTR, Bounce Rate Analysis

 7: Web Analytics

  • Google Analytics: Setting Up and Monitoring
  • Tracking Website Traffic and User Behavior
  • Conversion Funnel and Goal Tracking
  • UTM Parameters and Event Tracking

 8: YouTube & Video Marketing

  • Creating and Optimizing YouTube Channel
  • YouTube SEO and Monetization
  • Video Ads and Analytics
  • Creating Reels and Shorts for Engagement

 9: E-commerce & Affiliate Marketing

  • E-commerce Platforms Overview (Shopify, WooCommerce)
  • Setting Up a Basic Online Store
  • Payment Gateways and Checkout Flow
  • Introduction to Affiliate Networks
  • Promoting Products via Affiliate Links

 10: Content Marketing & Blogging

  • Content Writing Best Practices
  • Blogging with WordPress
  • Guest Blogging and Outreach
  • Storytelling in Digital Marketing
  • Content Calendar and Strategy

 11: Influencer & Mobile Marketing

  • Identifying and Collaborating with Influencers
  • Mobile Ads: SMS, In-App, Push Notifications
  • WhatsApp and Telegram Marketing

 12: Marketing Automation & AI Tools

  • Introduction to Marketing Automation Tools (e.g., HubSpot, Zapier)
  • Chatbots and Automated Email Funnels
  • Using AI for Content & Ad Copy Creation (e.g., ChatGPT)

 13: Project Work & Portfolio Building

  • Designing Campaigns for Live Projects
  • Preparing a Digital Marketing Portfolio
  • Building a Personal Brand (LinkedIn, Medium, Instagram)
  • Freelancing Tips and Job Preparation

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