DIPLOMA IN E - COMMERCE (1 YEAR)
Diploma in E-Commerce (1 Year)
1: Introduction to E-Commerce
- Evolution and History of E-Commerce
- Types: B2B, B2C, C2C, C2B, G2C
- Comparison: Traditional vs. E-Commerce
- E-Commerce Ecosystem Overview
2: Web Technologies for E-Commerce
- Basics of HTML, CSS, and Web Hosting
- Content Management Systems (CMS) – WordPress
- Introduction to E-Commerce Platforms (Shopify, WooCommerce)
- Building an Online Store
3: E-Commerce Business Models
- Dropshipping, Marketplace, Subscription-Based Models
- Niche Selection and Product Sourcing
- Customer Journey in E-Commerce
- Digital Storefront Design
4: Online Payment Systems
- Digital Payments: UPI, Wallets, Credit/Debit Cards
- Payment Gateways (PayPal, Razorpay, Stripe)
- Secure Transactions (SSL, PCI-DSS)
- Refunds, Returns, and Transaction Policies
5: Digital Marketing for E-Commerce
- SEO for E-Commerce Websites
- Social Media Marketing (Facebook, Instagram, YouTube)
- Email Marketing Tools and Campaigns
- Google Ads and Product Listing Ads
- Analytics and Performance Metrics (Google Analytics, Facebook Pixel)
6: Logistics and Supply Chain
- Order Fulfillment Process
- Inventory and Warehouse Management
- Shipping and Courier Integration
- Handling Returns and Customer Support
7: Legal and Security Aspects
- E-Commerce Laws and Consumer Protection
- Privacy Policies and Terms & Conditions
- Cybersecurity Basics
- Taxation (GST for E-Commerce in India)
8: Project Work and Portfolio
- Build a Fully Functional Online Store
- Design a Marketing Strategy and Execute Campaigns
- Create a Business Plan for an E-Commerce Startup
- Prepare a Final Portfolio for Presentation