DIPLOMA IN E - COMMERCE (1 YEAR)

DIPLOMA IN E - COMMERCE (1 YEAR)

Diploma in E-Commerce (1 Year)

1: Introduction to E-Commerce

  • Evolution and History of E-Commerce
  • Types: B2B, B2C, C2C, C2B, G2C
  • Comparison: Traditional vs. E-Commerce
  • E-Commerce Ecosystem Overview

 2: Web Technologies for E-Commerce

  • Basics of HTML, CSS, and Web Hosting
  • Content Management Systems (CMS) – WordPress
  • Introduction to E-Commerce Platforms (Shopify, WooCommerce)
  • Building an Online Store

 3: E-Commerce Business Models

  • Dropshipping, Marketplace, Subscription-Based Models
  • Niche Selection and Product Sourcing
  • Customer Journey in E-Commerce
  • Digital Storefront Design

 4: Online Payment Systems

  • Digital Payments: UPI, Wallets, Credit/Debit Cards
  • Payment Gateways (PayPal, Razorpay, Stripe)
  • Secure Transactions (SSL, PCI-DSS)
  • Refunds, Returns, and Transaction Policies

 5: Digital Marketing for E-Commerce

  • SEO for E-Commerce Websites
  • Social Media Marketing (Facebook, Instagram, YouTube)
  • Email Marketing Tools and Campaigns
  • Google Ads and Product Listing Ads
  • Analytics and Performance Metrics (Google Analytics, Facebook Pixel)

 6: Logistics and Supply Chain

  • Order Fulfillment Process
  • Inventory and Warehouse Management
  • Shipping and Courier Integration
  • Handling Returns and Customer Support

 7: Legal and Security Aspects

  • E-Commerce Laws and Consumer Protection
  • Privacy Policies and Terms & Conditions
  • Cybersecurity Basics
  • Taxation (GST for E-Commerce in India)

 8: Project Work and Portfolio

  • Build a Fully Functional Online Store
  • Design a Marketing Strategy and Execute Campaigns
  • Create a Business Plan for an E-Commerce Startup
  • Prepare a Final Portfolio for Presentation

Information

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