CERTIFICATE IN DIGITAL MARKETING (6 MONTHS)

Certificate in Digital Marketing (6 Months)

 1: Fundamentals of Digital Marketing

• What is Digital Marketing?
• Traditional vs. Digital Marketing
• Key Channels: SEO, SEM, SMM, Email, Content, Analytics
• Consumer Behavior in the Digital Age
• Funnel: Awareness → Interest → Conversion → Retention

 2: Website Planning and Development

• Domain Name, Hosting, and CMS Overview
• Creating a Basic Website Using WordPress
• Themes, Pages, Menus, Plugins
• Website Optimization Basics (Speed, Mobile, Security)

 3: Search Engine Optimization (SEO)

• What is SEO & How Search Engines Work
• On-Page SEO (Keywords, Meta Tags, URLs, Headers)
• Off-Page SEO (Backlinks, Social Sharing)
• Tools: Google Search Console, Ubersuggest, Yoast SEO
• SEO Trends: Voice, Mobile, Core Web Vitals

 4: Social Media Marketing (SMM)

• Platforms: Facebook, Instagram, LinkedIn, Twitter (X)
• Creating Business Pages & Profiles
• Content Calendar & Post Design Tools (Canva)
• Paid Promotions (Meta Ads Manager Basics)
• Engagement, Growth Hacks & Analytics

 5: Google Ads (Search Engine Marketing – SEM)

• Google Ads Overview: Search, Display, Video Ads
• Keyword Planning & Bidding Strategies
• Creating and Managing Campaigns
• Budgeting and ROI Measurement
• Google Ads Policies and Ad Extensions

 6: Email Marketing

• Email Platforms: Mailchimp/Zoho
• Designing Newsletters and Email Templates
• Contact List Segmentation
• Email Automation and Funnels
• Performance Metrics: Open Rate, CTR, Bounce Rate

 7: Web & Social Analytics

• Setting Up Google Analytics (GA4)
• Understanding Traffic Sources
• Measuring Engagement & Conversions
• Facebook/Instagram Insights
• Introduction to UTM Tracking

 8: Mobile & Video Marketing

• Role of Mobile in Marketing (SMS, WhatsApp, Apps)
• Introduction to YouTube Marketing
• Creating & Optimizing Video Content
• Using Reels/Shorts for Engagement

 9: Content Marketing Basics

• Types of Content: Blogs, Visuals, Videos
• Writing for the Web: SEO-Friendly Content
• Content Strategy for Brands
• Content Distribution Channels

 10: Freelancing, Career & Project Work

• How to Build a Freelance Portfolio
• Creating and Running a Live Campaign
• Resume & Interview Preparation
• Digital Marketing Tools Recap (Buffer, SEMrush, etc.)