DIPLOMA IN SEARCH ENGINE OPTIMIZATION (SEO) (6 MONTHS)

Diploma in Search Engine Optimization (SEO) (6 Months )

📗 1: Introduction to SEO

• What is SEO and Why It Matters
• How Search Engines Work
• Types of SEO: On-Page, Off-Page, Technical SEO
• Understanding Search Engine Algorithms
• SEO Terminologies (SERP, Keywords, Crawling, Indexing)

🔍 2: Keyword Research & Analysis

• Importance of Keywords
• Types of Keywords: Short-tail, Long-tail, LSI Keywords
• Tools for Keyword Research: Google Keyword Planner, Ubersuggest, SEMrush
• Competitor Analysis
• Keyword Mapping and Strategy

📝 3: On-Page SEO

• Title Tags and Meta Descriptions
• Header Tags (H1, H2, H3)
• URL Structure Optimization
• Image Optimization (Alt Text, Size)
• Internal Linking and Anchor Text
• Content Optimization Techniques
• Mobile-Friendly and Responsive Design

🌐 4: Off-Page SEO

• Link Building Basics and Strategies
• Types of Backlinks: DoFollow, NoFollow
• Guest Blogging and Outreach
• Social Media Signals and SEO
• Local SEO and Google My Business Setup

⚙️ 5: Technical SEO

• Website Architecture and Sitemap Creation
• Robots.txt File and Crawl Budget
• Website Speed Optimization
• Structured Data and Schema Markup
• Fixing Broken Links and Redirects
• HTTPS and SSL Certificates

📊  6: SEO Tools and Analytics

• Google Analytics Setup and Usage
• Google Search Console: Monitoring and Reporting
• SEO Audit Tools (Screaming Frog, Ahrefs, Moz)
• Rank Tracking and Reporting
• Using UTM Parameters for Campaign Tracking

🛠️ 7: Content Marketing & SEO

• Role of Content in SEO
• Blogging and Article Writing for SEO
• Creating SEO-friendly Content Calendar
• Video SEO Basics
• Content Promotion Strategies

📱 8: Mobile SEO & Local SEO

• Importance of Mobile SEO
• Accelerated Mobile Pages (AMP)
• Local SEO Best Practices
• Optimizing for Voice Search

🧪9: SEO Audits and Project Work

• Conducting a Complete SEO Audit
• Competitor SEO Analysis
• SEO Project: Website Optimization from Scratch
• Reporting and Presentation of SEO Results