CERTIFICATE IN DIGITAL MARKETING (3 MONTHS)

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CERTIFICATE IN DIGITAL MARKETING (3 MONTHS)

Certificate in Digital Marketing (3 Months)

 1: Introduction to Digital Marketing

  • What is Digital Marketing?
  • Traditional Marketing vs Digital Marketing
  • Digital Marketing Channels Overview
  • Latest Trends in Digital Marketing

 2: Search Engine Optimization (SEO) Basics

  • Understanding Search Engines
  • Keyword Research and Analysis
  • On-Page and Off-Page SEO Basics
  • Introduction to SEO Tools (Google Analytics, Google Search Console)

 3: Email Marketing

  • Fundamentals of Email Marketing
  • Building Email Lists
  • Designing Effective Email Campaigns
  • Email Marketing Tools Overview

 4: Social Media Marketing

  • Overview of Social Media Platforms
  • Creating Social Media Campaigns
  • Content Creation and Scheduling
  • Basics of Paid Social Advertising

 5: Pay Per Click (PPC) Advertising

  • Introduction to PPC
  • Google Ads Basics
  • Creating Effective Ad Campaigns
  • Measuring and Optimizing PPC Campaigns

 6: Web Analytics

  • Introduction to Google Analytics
  • Understanding Key Metrics and Reports
  • Tracking Campaign Performance
  • Making Data-Driven Marketing Decisions

 7: Practical Sessions and Project

  • Hands-on SEO and Social Media Campaigns
  • Email Marketing Campaign Setup
  • PPC Campaign Simulation
  • Final Project: Create a Digital Marketing Plan for a Sample Business

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