CERTIFICATE IN SEARCH ENGINE OPTIMIZATION (SEO) (3 MONTHS)

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CERTIFICATE IN SEARCH ENGINE OPTIMIZATION (SEO) (3 MONTHS)

Certificate in Search Engine Optimization (SEO) (3 Months)

1: Introduction to SEO

  • What is SEO & Why It’s Important
  • How Search Engines Work
  • Overview of SERP (Search Engine Result Pages)
  • Types of SEO: On-Page, Off-Page, Technical

 2: Keyword Research

  • Importance of Keywords
  • Types: Short-tail vs. Long-tail Keywords
  • Using Tools: Google Keyword Planner, Ubersuggest
  • Competitor Keyword Analysis

 3: On-Page SEO Basics

  • Title Tags & Meta Descriptions
  • Header Tags (H1, H2, H3)
  • URL Structure & Optimization
  • Image Optimization (Alt Text)
  • Internal Linking

 4: Off-Page SEO Basics

  • Introduction to Link Building
  • Types of Backlinks (DoFollow, NoFollow)
  • Social Media Signals & SEO
  • Basics of Local SEO and Google My Business

5: Technical SEO Fundamentals

  • Website Speed and Mobile Optimization
  • Sitemap and Robots.txt
  • Fixing Broken Links and Redirects
  • HTTPS and Secure Websites

 6: SEO Tools & Reporting

  • Introduction to Google Analytics & Google Search Console
  • SEO Audit Basics
  • Rank Tracking
  • Reporting and Data Interpretation

7: Practical Sessions & Project

  • Hands-on Keyword Research
  • On-Page SEO Implementation on Sample Pages
  • Link Building Strategies Practice
  • Creating an SEO Audit Report

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