CERTIFICATE IN MERCHANDISER (1 YEAR)

📚 1-Year Syllabus

1. Introduction to Merchandising

• What is merchandising?
• Types: Fashion, retail, visual, export
• Role of a merchandiser in the fashion or product lifecycle

2. Basics of Textiles and Garments

• Fiber to fabric overview
• Fabric types and selection for product categories
• Garment categories (woven, knit, home textiles)

3. Retail Merchandising

• Store layout and product display
• Consumer behavior and trend awareness
• Inventory basics and POS systems

4. Export Merchandising (Basics)

• Buyer communication
• Order follow-up and sampling
• Overview of export documents (invoice, packing list)

5. Costing and Pricing

• Cost sheet basics: fabric, trims, labor
• Understanding margins, mark-up, discounts
• Pricing strategies in retail/export

6. Visual Merchandising (Foundations)

• Window and in-store displays
• Props, color themes, and mannequin dressing
• Store aesthetics and customer appeal

7. Computer Applications in Merchandising

• Excel for costing and order tracking
• Email communication with buyers/suppliers
• Simple catalog or presentation creation

8. Communication and Coordination

• Internal team coordination (design, production)
• Buyer interaction etiquette
• Verbal/written professionalism

9. Practical Project or Mini Internship

• Create a basic merchandising plan or order file
• Display mock store layout or visual board
• Viva and assessment by faculty/instructor